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Enrich User Understanding 5 min
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Course Feedback
Enrich Customer Understanding with User Data
How to leverage user data to gain a better understanding of your varied users
In this course, we will cover a use case for enriching your understanding of users through RFM scores from your user data feed.
Who it's for:
This course is intended for all users who are interested in gaining deeper knowledge and inspiration for utilizing user data.
Duration: 5 minutes
Prerequisites:
Prior to this course, you should understand the basic, core components & features of Dynamic Yield. If you are unsure, we encourage you to complete our On-Demand: Business Fundamentals.
During this course, we will:
- Get an overview of how to leverage user data attributes to gain a better understanding of your users
- Gain inspiration for creatively using user data in your personalization program
- Walk through a use case of utilizing this information for targeting that is informed by a user's RFM score