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March 2023 CS Spotlight Recording
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Course Survey
March 2023 CS Spotlight: Unleashing the Power of Personalization
Recording | Unleash the power of personalization with examples from fashion, sports, and lifestyle brands and align your personalization program to industry trends with insights from one of our talented CSMs, Jennifer Petry
Who it's for:
This recording of a live session is intended for any user (Business or Technical) that's interested in unleashing the power of personalization, with examples from fashion, sports, and/or lifestyle brands.
Duration:
30 minutes
Prerequisites:
None.
During this recording, you will:
- Get an inside view of personalization best practices from one of our talented Customer Success Managers, Jennifer Petry👑
- Learn how to prepare and optimize a data feed that enables industry alignment, audience creation, and enhanced recommendations
- Empower your fashion, sports, or lifestyle brand with best practices and use cases for web personalization
About the Facilitator:
Jennifer Petry is a Customer Success Manager with a total background of almost 7 years in E-Commerce. She has worked on the customer's side of DY in her previous position of Unit Lead Onsite Management & UX. As a manager on a webshop's side, she knows how important it is to collaborate with other teams and to also always encourage customers to do so on their side. She gives advice on which departments need to be involved to settle a holistic personalization approach based on the user's affinity.
Jennifer finds that, during her conversations with customers, some kind of "thinking around the corner" is often needed to translate product attributes into specific affinity properties.