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Multi-Touch Campaigns
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Course Feedback
Multi-Touch Campaigns
Seminar Recording | Understand the purpose of Multi-Touch campaigns & learn how to publish a Multi-Touch use case to your own site
Who it's for:
This On-Demand recording of a live Advanced Personalization Seminar is intended for any user, Business or Technical, who wants to learn how to create & publish Multi-Touch campaigns to their website. This On-Demand course will also provide use case inspiration for leveraging Multi-Touch for personalization & testing purposes.
Duration:
1 hour 16 minutes
Prerequisites:
Prior to watching this seminar recording, you should understand the basics of how to create traditional DY Campaigns for Web, target Experiences, & how to design personalized Variations. If you are unsure, we encourage you to complete the On-Demand: Business Platform Fundamentals Learning Path.
During this seminar recording, you will:
- Get an intro to Multi-Touch campaigns & situations in which to leverage them
- Learn about the unique characteristics of Multi-Touch compared to the traditional, standalone DY Campaign types
- Learn how to create & launch a Multi-Touch campaign
- Get use case inspiration & a walk-through of two use case scenarios for leveraging Multi-Touch on your own site