Fundamentals Certification

Fundamentals Certification

Learn all you need about the core functions of Dynamic Yield's experience OS and get your certification

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Fundamentals Certification

Designed with new users in mind, these courses will review all the core functions of Dynamic Yield's Experience OS.
How to create campaigns, product recommendations and define and analyze audiences.
Qualifying graduates will get a certification that recognizes them as professionals with expertise in the expansive world of omnichannel personalization in the digital sphere.
 
Learning Path Course Overview
Intro to DY Campaigns
Intro to DY Campaigns
Business Course | Start your Dynamic Yield site personalization journey and get acquainted with the DY platform
10 min
Campaigns Fundamental Online Courses Prospect Business User 101 New User
The Basics: Create a DY Campaign
The Basics: Create a DY Campaign
Business Course | Learn about the general DY Campaign settings, how to create an Experience, & how to design a Variation
25 min
Campaigns Experiences Fundamental Online Courses Prospect Business User 101 New User Publishing Variations Preview
Create Dynamic Content Campaigns
Create Dynamic Content Campaigns
Business Interactive Course | Learn how to use Dynamic Yield to create & publish Dynamic Content campaigns to your website
25 min
Campaigns Dynamic Content Fundamental Online Courses Business User 101
Create Overlay Campaigns
Create Overlay Campaigns
Business Interactive Course | Learn how to use Dynamic Yield to create & publish Overlay campaigns to your website
15 min
Campaigns Overlay Fundamental Online Courses Business User 101
Create Notification Campaigns
Create Notification Campaigns
Business Interactive Course | Learn how to use Dynamic Yield to create & publish Overlay campaigns to your website
15 min
Campaigns Fundamental Online Courses Business User 101 Notification
Intro to DY Experiences
Intro to DY Experiences
Business Course | Learn about the general Experience-Level settings, and how to create & prioritize targeted Experiences
20 min
Targeting Experiences Fundamental Online Courses Prospect Business User 101
The Basics: Create Targeted Experiences
The Basics: Create Targeted Experiences
Business Interactive Course | Learn how to leverage Session-Based targeting conditions & get an intro to Audiences
15 min
Targeting Audiences Experiences Experience Report Fundamental Online Courses Prospect Business User 101
Recommendation Strategies
Recommendation Strategies
Business Interactive Course | Learn about the DY Algorithms, the purpose of Recommendation Strategies, & how to create a Strategy
20 min
Recommendations Strategies Algorithm Filter Rule Fundamental Online Courses Business User Intermediate 101
Create Recommendation Campaigns
Create Recommendation Campaigns
Interactive Course | Learn how to leverage DY to serve optimal Product Recommendations to site visitors
25 min
Campaigns Recommendations Fundamental Online Courses Business User Intermediate 101
Intro to the Audience Hub
Intro to the Audience Hub
Business Course | Get introduced to the Audience Hub app within Experience OS, the Audience-specific tools, & targeting Experiences with Audience-based conditions
8 min
Targeting Audiences Experiences Experience Report Fundamental Online Courses Prospect Business User 101 New User Optimize Personalization Identifying Users Audience Explorer
Use the Audience Manager
Use the Audience Manager
Business Course | Learn about the assets you can access via the Audience Manager & how to leverage existing Audience data for ongoing optimization
6 min
Audiences Fundamental Business User 101 Events
Use the Audience Explorer
Use the Audience Explorer
Business Course | Get an overview to the Audience Explorer, learn about the kinds of data this feature provides, & learn best practices for exploring & creating Audiences
15 min
Dynamic Yield Business Certification
Dynamic Yield Business Certification
Validate that you are a Dynamic Yield Personalization Expert
Certification Business User 101