Intro to Behavioral Targeting
Get an intro to leveraging the Dynamic Yield behavioral targeting capabilities with these interactive courses
Intro to Behavioral Targeting
Designed with new Business Users in mind, the 3 courses in this Learning Path will teach you about the kinds of data DY saves for each user that visits your site, give you an intro to Audiences, & inspire you with use case ideas for creating & targeting personalized Experiences to those Audiences.
Note: To learn more about Dynamic Yield Experiences, applying targeting conditions, & leveraging Audiences, check out this Learning Path: Experiences & Targeting 101.
Learning Path Course Curriculum
The User Profile: Behavioral Targeting
Business Course | Get a high-level intro to the user data the DY platform collects & how you can leverage that data
6 min
Creating Audiences: Behavioral Targeting
Business Course | Get an intro on leveraging Audiences for user segmentation & targeting
5 min
Behavioral Targeting Inspiration
Business Course | Get use case ideas for leveraging DY to target & serve personalized Experiences to users on your site
Program Now Full
7 min