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1. Intro to Audiences
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2. Overview: Leveraging Audiences
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3. Types of Audiences
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4. Overview: Audience Manager
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5. Overview: Audience Explorer
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6. Intro to Audience-Based Targeting
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7. Wrap Up
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Course Feedback
Intro to the Audience Hub
Business Course | Get introduced to the Audience Hub app within Experience OS, the Audience-specific tools, & targeting Experiences with Audience-based conditions
Who it's for:
This course is intended for Business Users who are new to Experience OS & are ready to learn about the Audience Hub. This course will also provide an overview of the Audience-specific tools and an intro to leveraging Audiences for testing & targeting purposes.
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Prefer to learn by watching standalone recordings? You can watch our Experiences & Targeting Conditions On-Demand video for a condensed overview of the same concepts that this course covers.
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Duration:
8 minutes
Prerequisites:
Prior to beginning this course, you should know the basics for creating a DY Campaign, adding an Experience to a campaign, & how to target an Experience with Session-Based conditions. If you are unsure, we suggest that you complete the following prerequisite courses:
During this course, you will:
- Get an intro to the Audience Hub app and its tools, the Audience Manager and the Audience Explorer
- Understand the purpose of Audiences & how you can leverage them within Experience OS
- Learn about the different types of Audiences that you can create & the out-of-the-box (OOTB) Audiences that are available to you