Day 3 - Partner Fundamentals
Learn how to create targeted Experiences to serve personalized content to users on your site
Day 3 - Partner Fundamentals
Who it's for:
This program is intended for new Partner Users of the DY platform who have completed Day 1 & Day 2 of the Partner Fundamentals training program. Note: Registrants should have access to a dedicated Partner Sandbox.
Date & Time:
September 1st @ 9:00 - 11:30am (ET)
(September 1st @ 3:00 - 5:30pm GMT +1)
(September 1st @ 3:00 - 5:30pm GMT +1)
Note: After you enroll in Day 3 of this program by clicking the Enroll button above, you will receive 2 calendar invites. The 1st invite is a 2-hour block that will be added to your calendar to reserve time on your schedule for you to complete the self-paced coursework prior to the Day 3 Live Session. The 2nd invite is a 30-minute Zoom meeting for the Day 3 Live Session for open Q&A with the DY Trainer. You will join this session
Day 3 Overview:
- Get a more comprehensive overview of the Experience settings, & learn how to create & prioritize additional Experiences within a single campaign
- Learn about Session-Based targeting conditions & practice creating your own targeted Experience
- Get an intro on how the DY personalization platform collects behavioral data to enable you to create user profiles
- Learn about the Audience Explorer & how to leverage this tool to see data on user segments
Intro to DY Experiences
Business Course | Learn about the general Experience-Level settings, and how to create & prioritize targeted Experiences
20 min
The Basics: Create Targeted Experiences
Business Interactive Course | Learn how to leverage Session-Based targeting conditions & get an intro to Audiences
15 min
The User Profile: Behavioral Targeting
Business Course | Get a high-level intro to the user data the DY platform collects & how you can leverage that data
6 min
Creating Audiences: Behavioral Targeting
Business Course | Get an intro on leveraging Audiences for user segmentation & targeting
5 min