-
1. Introduction
-
2. Basic User Data
-
3. Browsing Activity
-
4. The Affinity Profile
-
5. Onboarding User Data
-
6. Wrap Up
-
Course Feedback
The User Profile: Behavioral Targeting
Business Course | Get a high-level intro to the user data the DY platform collects & how you can leverage that data
Who it's for:
This course is intended for Business Users who want an introduction to the different behavioral targeting elements in Dynamic Yield, such as user data, browsing activity, & user affinity profiles.
Requirement for the course
Prior to beginning this course, you should know the basics for creating a DY Campaign. If you are unsure, we suggest that you complete the following prerequisite courses:
During this course, you will:
- Get an intro on how the DY personalization platform collects behavioral data to enable you to create user profiles
- Learn about the basic user data that DY automatically collects from the browser & the user browsing activities that DY tracks
- Get an overview of how DY generates Affinity profiles for each user.