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1. Audience Explorer
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2. Which Audiences Should You Create?
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3. How to Create Audiences
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4. Wrap Up
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Course Feedback
Creating Audiences: Behavioral Targeting
Business Course | Get an intro on leveraging Audiences for user segmentation & targeting
Who it's for:
This course is intended for Business Users who have been introduced to behavioral targeting in Dynamic Yield, & are ready to get an intro to the Audience Explorer. This course will provide high-level details on how to segment site traffic by creating Audiences that can then be targeted with personalized Experiences.
Duration:
5 minutes
Prerequisites:
Prior to beginning this course, you should have an understanding of the basic behavioral targeting components of the DY platform. If you are unsure, we suggest that you complete the course, The User Profile: Behavioral Targeting.
During this course, you will:
- Learn about the Audience Explorer & how to leverage this tool to see data on user segments
- Get insight as to how your team should approach identifying & creating valuable Audiences