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1. Introduction
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2. Basic User Data
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3. Browsing Activity
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4. The Affinity Profile
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5. Onboarding User Data
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6. Wrap Up
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The User Profile: Behavioral Targeting
Business Course | Get a high-level intro to the user data the DY platform collects & how you can leverage that data
Who it's for:
This course is intended for Business Users who want an introduction to the different behavioral targeting elements in Dynamic Yield, such as user data, browsing activity, & user affinity profiles.
Duration:
6 minutes
Prerequisites:
Prior to beginning this course, you should have a basic understanding of how to create a DY Campaign. If you are unsure, we suggest that you complete the course, The Basics: Create a DY Campaign.
During this course, you will:
- Get an intro on how the DY personalization platform collects behavioral data to enable you to create user profiles
- Learn about the basic user data that DY automatically collects from the browser & the user browsing activities that DY tracks
- Get an overview of how DY generates Affinity profiles for each user