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1. Intro to the Audience Manager
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2. Overview: Existing Audiences
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3. Intro to Primary Audiences
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4. Audience Reports
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5. Intro to the "Compare To" Feature
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6. Overview: Compare & Analyze Existing Audiences
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7. Wrap Up
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Course Feedback
Use the Audience Manager
Business Course | Learn about the assets you can access via the Audience Manager & how to leverage existing Audience data for ongoing optimization
Who it's for:
This course is intended for Business Users who are ready to learn about leveraging existing Audiences for reporting, targeting, & testing purposes by accessing the Audience Manager from within the Audience Hub.
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Prefer to learn by watching standalone recordings? You can watch our Experiences & Targeting Conditions On-Demand video for a condensed overview of the same concepts that this course covers.
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Duration:
6 minutes
Prerequisites:
Prior to beginning this course, you should know the basics for creating a targeted Experience and have a basic understanding of Audiences. If you are unsure, we suggest that you complete the following prerequisite courses:
During this course, you will:
- Learn the data that the Audience Manager displays on existing Audiences
- Get an intro to accessing & leveraging Audience Reports to gain insights and to inform personalization next steps
- Understand how to use the "Compare to" feature for juxtaposed data evaluation of two different Audiences